Category Archives: Branding

The NEA Asks for Spec Work

Well… um… OK.

This was brought to my attention by a tweet from Jeff Fisher at Logo Motives. You can read the original RFP here. 23 pages of legal-speak that could probably be condensed to 5 pages if it wasn’t written by the government. Thanks for the heads-up, Jeff. I found it particularly irritating that the design they are seeking embodies three different ideas, one of them being that artists (or designers) are a real part of our economy. Yeah, but not enough a part of the economy that the NEA will pay them for their work.

Anyway, this stuck in my craw enough to write an email to the NEA (National Endowment for the Arts not the National Education Association) telling Continue reading

Jay Leno, Conan O’Brien, The Tonight Show and NBC

The past few days have produced quite a bit of news regarding the whole blow-up between Jay, Conan and NBC. As of this writing it almost looks like everyone is going to walk and throw the NBC late night lineup in to turmoil.

But wait. Why am I writing about this here? On a blog geared towards graphic design?

Well, let me tell you.

It struck me last night after I heard yet another story about the whole thing… What is NBC showing regarding its’ brands and how it values them?

Aside from the big brand of NBC, there are three brands here trying to coexist in an ever-shrinking arena. The brands of the two personalities and the brand of The Tonight Show itself. Right now, I see the Tonight Show brand as the casualty because NBC is willing to change it’s time slot which may erode its’ viewer base. And all of this for the sake of assisting another brand, Jay Leno.

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