The Earthquake in Haiti

Some events call for attention and cross into areas where such things usually do not venture.

The earthquake in Haiti two days ago is just such an event.

No doubt you have already seen and heard about the death and destruction. I won’t describe it any more here only to say that the devastation is far more than can be captured on a 5 minute news broadcast.

So I am calling on you to help out by considering a donation to one of the charities below. All of them are charities which already operate in Haiti and can use our help right now.

Food for the Poor

ChildHope.org

BeyondBorders.net

The Haitian-American Friendship Foundation

WorldConcern.org

Advertisements

Jay Leno, Conan O’Brien, The Tonight Show and NBC

The past few days have produced quite a bit of news regarding the whole blow-up between Jay, Conan and NBC. As of this writing it almost looks like everyone is going to walk and throw the NBC late night lineup in to turmoil.

But wait. Why am I writing about this here? On a blog geared towards graphic design?

Well, let me tell you.

It struck me last night after I heard yet another story about the whole thing… What is NBC showing regarding its’ brands and how it values them?

Aside from the big brand of NBC, there are three brands here trying to coexist in an ever-shrinking arena. The brands of the two personalities and the brand of The Tonight Show itself. Right now, I see the Tonight Show brand as the casualty because NBC is willing to change it’s time slot which may erode its’ viewer base. And all of this for the sake of assisting another brand, Jay Leno.

Continue reading

Be a Marketing Rebel. Think Like Audi.

Thanks to a recent post by Justan Brandt, I found out that carmaker Audi increased its’ US market share by over 17%. If you were awake at all during 2009 you know that the business climate tanked. Large companies laid off people by the hundreds and small businesses simply closed up and ceased to exist. So how did Audi do this? Among other things, Audi increased it’s marketing budget by 20%! In other words, Audi looked at the economy, looked at other auto-makers having a rough time, and instead of following suit, decided to look at the situation as an opportunity.

Continue reading

Unprofessional Designers, a Firsthand Experience. Ugh.

I often wonder what someone is thinking when they are acting in a way that gives a black eye to their profession. Unfortunately, not too long ago I was a firsthand witness to a lot of designers behaving in a way that probably makes the entire profession look like it’s full of crazy people.

Continue reading

Welcome to the Blog of Rod Roels Design

Hi there.

It’s about time I came to the blog party and it seemed like the beginning of the new year was a good time to do it. I grew a little tired of standing off to the side and simply observing.

I am a graphic designer in Southern California and have been in the industry for over 20 years. I started as a grunt working pre-press in a small print shop and have never stopped getting a thrill of seeing something go from my brain to a printed piece coming off the press. I have had the good fortune to practice my craft in large, worldwide ad agencies; small design firms and in-house art departments. Now, I mostly work on my own with my own clients though I still will take on-site assignments.

As one of many voices on the internet I will be giving my perspective about graphic design, marketing and things of that nature. What I also want to do is use this as a place for the non-designer to learn about what design is, how it works (sometimes) and what they need to know when working with designers and hiring them for work. I think this knowledge will be helpful and eliminate some of the headaches on both sides of the client/designer relationship.

So enjoy your time here and feel free to let me know how I’m doing or ask me any questions you may have.

Rod Roels

Unprofessional Designers, A Firsthand Experience. Ugh.

I often wonder what someone is thinking when they are acting in a way that gives a black eye to their profession. Unfortunately, not too long ago I was a firsthand witness to a lot of designers behaving in a way that probably makes the entire profession look like it’s full of crazy people.

Continue reading