With the all-time high popularity of pro football, helped in part by the colorful cast of characters both on the field and on the various NFL shows, the league has decided that the best way to capture the excitement and unpredictable nature of the game is to… drum roll please… punctuate the championship game by standardizing the Super Bowl logo as a bland, lifeless identity.
I suppose the logo, in and of itself, is nice enough. But, after yesterday’s game and some of the thrilling finishes of the last few years, it hardly seems like a logo worthy of a day that has become an unofficial holiday to some.
Since I am a designer who has an affinity for logos and identity design, I may be more sensitive to this than most. In fact, many may let out a collective yawn and wonder why I’m getting my knickers in a twist about it. Continue reading